Fintech Brand
SMM
0K
Views on the 3rd reel posted
Followers gained organically
0
Engagement rate achieved
0%
0+
App Signups in 2 months
About Brand
OpiGoOpiGoisisaaMumbai-basedMumbai-basedfintechfintechstartupstartupandandmobilemobileappappdesigneddesignedforforstockstockmarketmarketinvesting,investing,offeringofferingexpertexpertstockstockpicks,picks,communitycommunityinsights,insights,andandSEBI-registeredSEBI-registeredadvisoryadvisoryservices.services.TheTheplatformplatformenablesenablesusersuserstotofollowfollowtoptoptraders,traders,tracktrackexpertexpertportfolios,portfolios,andandreceivereceivetradingtradingalertsalertsviaviaWhatsApp,WhatsApp,cateringcateringtotooverover70,000+70,000+investors. investors.
Campaign Objective
AsAsoneoneofofSocialSocialUpUpMarketing'sMarketing'sfirstfirstmajormajorclients,clients,OpiGoOpiGoapproachedapproachedususwithwithaahighlyhighlyambitiousambitiousgoal:goal:theytheywantedwantedtotogogoviralviralinintheirtheirveryveryfirstfirstmonth.month.TheirTheirprimaryprimaryobjectivesobjectiveswereweretotodrivedrivemassivemassiveorganicorganicgrowthgrowthandandacquireacquirehigh-qualityhigh-qualityappappsignupssignupsthroughthroughtargetedtargetedMetaMetaAds.Ads.However,However,theytheyfacedfacedaauniqueuniquechallengechallengecommoncommontotomanymanystartups—theystartups—theyneededneededthetheexplosiveexplosivereachreachofofaaviralviralbrand,brand,butbutthethepremium,premium,trustworthytrustworthypositioningpositioningofofananestablishedestablishedfinancialfinancialinstitution.institution.WeWepromisedpromisedthemthemrapidrapidviralityviralitywithoutwithoutcompromisingcompromisingtheirtheirbrandbrandintegrity.integrity.
What We Did
shareable Top of Funnel (TOF) content strategy specifically tailored for the trading community. We designed compelling, highly relatable content that spoke directly to the daily experiences of stock market traders. By making the content naturally shareable, we built an engaged audience that seamlessly transitioned into exploring the OpiGo app. We kept our finger on the pulse of social media trends, but rather than blindly copying them, we adapted them to fit OpiGo’s unique style. This made the brand sound authentic, native to the platform, and "OG" to its core audience. While we aggressively tested new creative concepts to capture attention, we maintained strict brand guidelines. This ensured OpiGo always looked, sounded, and felt like a highly established, trusted fintech authority, even while posting entertaining content.
Results
Results TheResults Thecampaigncampaignexceededexceededallallexpectations,expectations,andandSocialSocialUpUpMarketingMarketingdelivereddeliveredononthethepromisepromiseofofmonth-onemonth-onevirality.virality.NotNotonlyonlydiddidwewecrackcrackthethealgorithm,algorithm,hittinghittingaamassivemassive783K783Kviewsviewsononjustjustthethe3rd3rdreelreelposted,posted,butbutwewealsoalsoelevatedelevatedthethepage'spage'sbaselinebaselineperformance,performance,bringingbringingaverageaveragereelreelviewsviewsupuptotoaaconsistentconsistent5K–7K. By5K–7K. ByperfectlyperfectlybalancingbalancingviralviralorganicorganicstrategiesstrategieswithwithhighlyhighlyoptimizedoptimizedMetaMetaAds,Ads,weweachievedachieved--5,000+5,000+targetedtargetedappappsignupssignupsininaa60-day60-daywindow,window,AAhighlyhighlyengagedengagedcommunitycommunitywithwithaa7%7%engagementengagementrate,rate,andand1,0001,000organicorganicfollowersfollowerswhowhofitfitOpiGo'sOpiGo'sidealidealuseruserprofile.profile.ThroughThroughthisthiscampaign,campaign,wewesuccessfullysuccessfullyestablishedestablishedOpiGo'sOpiGo'sdigitaldigitalfootprint,footprint,provingprovingthatthatwithwiththetherightrightcreativecreativestrategy,strategy,aafintechfintechstartupstartupcancanachieveachievebothbothviralviralscalescaleandandpremiumpremiumbrandbrandpositioning. positioning.
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