Beverage Brand
UGC
0
Influencer Videos Delivered Monthly
Average Views Per Video
0k+
Hyper-Regional Creator Strategy
Delhi NCR
Ongoing
Active Campaign
About Brand
Jimmy'sJimmy'sCocktailsCocktailsisisIndia'sIndia's#1#1brandbrandforforcocktailcocktailmixersmixers——aarangerangeofofpremiumpremiumnon-alcoholicnon-alcoholicbeveragesbeveragescraftedcraftedwithwithnaturalnaturalflavours,flavours,fewerfewercalories,calories,andandzerozeroartificialartificialsweeteners,sweeteners,allowingallowingconsumersconsumerstotomakemakeperfectperfectbar-qualitybar-qualitycocktailscocktailsatathomehomeininunderunderaaminute.minute.FoundedFoundedinin20192019bybyAnkurAnkurBhatia,Bhatia,thethebrandbrandwaswasbornbornfromfromthetheinsightinsightthatthat75%75%ofofalcoholalcoholconsumedconsumedininIndiaIndiahappenshappensatathomehome——andandthatthataamassivemassivegapgapexistedexistedforforhigh-quality,high-quality,convenientconvenientcocktailcocktailmixersmixersatataccessibleaccessiblepricepricepoints.points.NowNowthethefastest-growingfastest-growingbrandbrandininIndia'sIndia'sspiritsspiritsmixersmixerscategory,category,Jimmy'sJimmy'sisisavailableavailableininoverover10,00010,000outletsoutletsacrossacrossthethecountrycountry——withwithaaproductproductrangerangespanningspanningclassicclassiccocktailcocktailmixers,mixers,tonictonicwaters,waters,gingergingerales,ales,lemonades,lemonades,andandicedicedteas. teas.
Campaign Objective
TheTheprimaryprimaryobjectiveobjectiveofofthisthisongoingongoinginfluencerinfluencercampaigncampaignwaswastotodrivedrivesustainedsustainedbrandbrandawarenessawarenessandandbuildbuildauthenticauthenticconsumerconsumerconnectionconnectionforforJimmy'sJimmy'sCocktailsCocktailsacrossacrossDelhiDelhiNCRNCR——oneoneofofthethebrand'sbrand'smostmoststrategicallystrategicallyimportantimportantmarkets.markets.RatherRatherthanthandeployingdeployinggeneric,generic,hard-sellhard-sellcontent,content,thethegoalgoalwaswastotomakemakeJimmy'sJimmy'sfeelfeellikelikeaanatural,natural,effortlesseffortlesspartpartofofDelhi'sDelhi'ssocialsociallifestylelifestyle——appearingappearingorganicallyorganicallywithinwithinthetheeverydayeverydaycontentcontentofofcreatorscreatorsthatthatthethecity'scity'sconsumersconsumersalreadyalreadyfollowfollowandandtrust. trust.
What We Did
We conceptualised and executed a hyper-regional, ongoing influencer marketing strategy built around a single powerful creative principle — seamless, natural product integration. By carefully selecting Delhi NCR-based influencers whose content style, audience, and personality were the right fit for Jimmy's brand identity, we ensured that every video felt native to the creator's feed rather than a sponsored interruption. Jimmy's was woven into the creators' normal content — whether that was a house party setup, a casual evening at home, a rooftop gathering, or a lifestyle moment — making the product feel like a natural part of Delhi's social culture. With 30 fresh videos delivered every month and each consistently averaging 100K+ views, the campaign has built a powerful, sustained drumbeat of brand visibility that keeps Jimmy's top-of-mind across Delhi NCR's most engaged digital audiences.
Results
TheTheongoingongoingcampaigncampaignhashasconsistentlyconsistentlydelivereddeliveredexceptionalexceptionalorganicorganicreachreachandandbrandbrandvisibilityvisibilityforforJimmy'sJimmy'sCocktailsCocktailsacrossacrossDelhiDelhiNCR.NCR.WithWith3030influencerinfluencervideosvideospublishedpublishedeveryeverymonthmonth——eacheachaveragingaveraging100K+100K+viewsviews——thethecampaigncampaignhashasbuiltbuiltananuninterrupted,uninterrupted,high-volumehigh-volumepipelinepipelineofofauthentic,authentic,regionallyregionallyresonantresonantcontentcontentthatthatkeepskeepsJimmy'sJimmy'sfirmlyfirmlyembeddedembeddedininthethesocialsociallifestylelifestyleofofDelhi'sDelhi'smostmostengagedengageddigitaldigitalconsumers.consumers.TheThehyper-regional,hyper-regional,integration-firstintegration-firststrategystrategyhashasprovenproventhatthatthetherightrightcreators,creators,ininthetherightrightcity,city,withwiththetherightrightbrief,brief,cancanturnturninfluencerinfluencermarketingmarketingintointoaaconsistentlyconsistentlyhigh-performinghigh-performingbrand-buildingbrand-buildingengine. engine.
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