Multi Designer Store
SMM
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Followers gained in 2 months
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About Brand
LocatedLocatedininthetheculturallyculturallyrichrichcitycityofofVaranasiVaranasi(Banaras),(Banaras),YashaYashaCoutureCouturestandsstandsasasthethelargestlargestandandmostmostprestigiousprestigiousmulti-designermulti-designerstorestoreininEasternEasternUttarUttarPradesh.Pradesh.OfferingOfferingananunparalleledunparalleledcollectioncollectionofofpremiumpremiumclothing,clothing,thethestorestoreisisaaprimaryprimarydestinationdestinationforforhigh-endhigh-endweddingweddingshopping,shopping,festivefestivewear,wear,andandluxuryluxuryfashion. fashion.
Campaign Objective
DespiteDespitehavinghavingthethebestbestcollectioncollectionininthetheregion,region,YashaYashaCouture'sCouture'ssocialsocialmediamediapresencepresencefeltfeltmoremorelikelikeaadigitaldigitalcatalogcatalogthanthanananengagingengagingfashionfashiondestination.destination.TheirTheirprimaryprimaryobjectivesobjectiveswereweretwofold:twofold:drivedriveaasignificantsignificantincreaseincreaseinininquiriesinquiriesforforonlineonlineordersordersandandboostboostphysicalphysicalwalk-inswalk-instototheirtheirVaranasiVaranasistore.store.ToToachieveachievethis,this,thethebrandbrandneededneededaamassivemassiveliftliftininoveralloverallreachreachandandengagement.engagement.TheyTheyneededneededaastrategystrategythatthatwouldwoulddifferentiatedifferentiatethemthemfromfromstandardstandardclothingclothingboutiquesboutiquesandandshowcaseshowcasetheirtheirmonumentalmonumentalscalescaleandandpremiumpremiumaesthetic. aesthetic.
What We Did
What We Did The Social Up Marketing team knew that to drive real emotional investment, we had to sell an experience, not just garments. Instead of just highlighting that they were the largest store with the best collection, we built content around the feeling of visiting Yasha Couture in Varanasi. We crafted concepts that deeply resonated with people traveling to Banaras, brides looking for the perfect wedding trousseau, and everyday fashion enthusiasts. We engineered a dual-purpose content calendar, dividing the content into specific buckets: high-shareability formats designed strictly to maximize reach, and community-focused formats designed to deepen engagement. We stopped treating their page like a lookbook and transformed it into a dynamic, living brand with a distinct voice that spoke directly to its target audience.
Results
ByByreplacingreplacingstandardstandardproductproductshotsshotswithwithhighlyhighlyrelatable,relatable,narrative-drivennarrative-drivencontent,content,SocialSocialUpUpMarketingMarketingcompletelycompletelyunlockedunlockedYashaYashaCouture'sCouture'sorganicorganicpotential.potential.TheThestrategicstrategiccontentcontentbucketsbucketsdelivereddeliveredmassive,massive,measurablemeasurablegrowthgrowthwithinwithinjustjusttwotwomonths.months.WeWeachievedachievedaastaggeringstaggering579%579%increaseincreaseininorganicorganicviews,views,provingprovingourourreach-focusedreach-focusedcontentcontentsuccessfullysuccessfullycrackedcrackedthethealgorithm,algorithm,alongsidealongsideaa300%300%increaseincreaseininoveralloverallengagementengagementshowingshowingthatthatthetheaudienceaudiencewaswasactivelyactivelyconnectingconnectingwithwiththethenewnewbrandbrandnarrative.narrative.Additionally,Additionally,wewedrovedroveaa60%60%increaseincreaseininprofileprofilevisits,visits,whichwhichdirectlydirectlytranslatedtranslatedtotohigherhigheronlineonlineinquiriesinquiriesandandphysicalphysicalfootfoottraffictraffictototheirtheirVaranasiVaranasilocation,location,whilewhileaddingadding2,000+2,000+new,new,highlyhighlytargetedtargetedfollowersfollowerstototheirtheircommunity.community.ThroughThroughthisthiscampaign,campaign,weweprovedprovedthatthatwhenwhenaamulti-designermulti-designerstorestorepairspairsitsitspremiumpremiumcollectioncollectionwithwithananimmersiveimmersivesocialsocialmediamediaexperience,experience,explosiveexplosivegrowthgrowthandandhigh-intenthigh-intentinquiriesinquiriesfollow. follow.
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