Gaming Platform
UGC
0+
Unique UGC Creators Collaborated
High-Performing Videos Delivered
0+
Plays on Viral Video
0M
0%
Average Engagement Rate Achieved
About Brand
KGeNKGeN——shortshortforforKratosKratosGamerGamerNetworkNetwork——isisaadecentraliseddecentralisedWeb3Web3gaminggamingnetworknetworkdesigneddesignedforforbothbothgamersgamersandanddevelopers,developers,integratingintegratingblockchainblockchaintotodeliverdelivercommunity-buildingcommunity-buildingtools,tools,testingtestingenvironments,environments,andandtournaments,tournaments,whilewhileallowingallowingusersuserstotoretainretaincontrolcontroloverovertheirtheirdatadataandandearnearnrewardsrewardsforfortheirtheirengagement.engagement.LinkedInLinkedInFoundedFoundedbybyManishManishAgarwal,Agarwal,formerformerCEOCEOofofNazaraNazaraTechnologies,Technologies,KGeNKGeNhashasbuiltbuiltaaplatformplatformcommunitycommunityofofoverover10.810.8millionmilliongamersgamersdivideddividedintointomicro-communitiesmicro-communitiesacrossacrossdifferentdifferentgamegamegenresgenresSuryaSurya——withwithaapresencepresencespanningspanningIndia,India,Brazil,Brazil,Nigeria,Nigeria,SoutheastSoutheastAsia,Asia,andandthetheMENAMENAregion.region.BackedBackedbybyAccel,Accel,ProsusProsusVentures,Ventures,andandAptosAptosLabs,Labs,KGeNKGeNisisoneoneofofIndia'sIndia'smostmostwell-fundedwell-fundedandandambitiousambitiousgaminggamingstartups,startups,sittingsittingatatthetheintersectionintersectionofofgaming,gaming,blockchain,blockchain,AI,AI,andandcommunity. community.
Campaign Objective
TheTheprimaryprimaryobjectiveobjectiveofofthisthiscampaigncampaignwaswastotodrivedriveexplosive,explosive,organicorganiccommunitycommunitygrowthgrowthforforKGeNKGeNbybybuildingbuildingaahigh-volume,high-volume,creator-ledcreator-ledcontentcontentecosystemecosystemthatthatwouldwouldresonateresonateauthenticallyauthenticallywithwithIndia'sIndia'smassivemassiveandandfast-growingfast-growinggaminggamingcommunity.community.ByBydeployingdeployingananunprecedentedunprecedentednumbernumberofofcreatorscreatorssimultaneously,simultaneously,weweaimedaimedtotomakemakeKGeNKGeNfeelfeellikelikethethedefinitivedefinitivehomehomeforforIndianIndiangamersgamers——drivingdrivingorganicorganicreach,reach,deepdeepengagement,engagement,andandcommunitycommunityloyaltyloyaltyatataascalescalethatthatnonoconventionalconventionalmarketingmarketingapproachapproachcouldcouldachieve. achieve.
What We Did
We conceptualised and executed one of the largest creator-led community growth campaigns in India's gaming space — onboarding and managing 500+ UGC creators to produce 500+ short-form meme-style videos tailored specifically to KGeN's gamer-first audience. Rather than conventional product-push content, our creative direction leaned heavily into gaming meme culture — the language, humour, and references that Indian gamers actually speak — making every piece of content feel irresistibly native, shareable, and community-driven. This meme-first approach was a deliberate strategy to attract new gamers organically, turning passive viewers into active KGeN community members. The sheer scale of simultaneous creator deployment created a powerful, sustained content wave across platforms, driving consistent organic viewership averaging 100K per video and peaking at a remarkable 7.2 million plays on the campaign's viral breakout video — with an outstanding 18% average engagement rate that reflects just how deeply the content resonated with its target audience.
Results
TheThecampaigncampaigndelivereddeliveredextraordinary,extraordinary,benchmark-settingbenchmark-settingresultsresultsforforKGeN'sKGeN'scommunitycommunitygrowthgrowthobjectives.objectives.WithWith500+500+creator-ledcreator-ledvideosvideosgeneratinggeneratingananaverageaverageofof100K100Korganicorganicviewsviewseach,each,anan18%18%averageaverageengagementengagementrate,rate,andandaasinglesingleviralviralvideovideohittinghitting7.27.2millionmillionplays,plays,thethecampaigncampaignfirmlyfirmlyestablishedestablishedKGeNKGeNasasthethemostmosttalked-abouttalked-aboutgaminggamingplatformplatformininIndia'sIndia'sdigitaldigitalspace.space.TheTheresultsresultsprovedprovedthatthataawell-orchestrated,well-orchestrated,high-volumehigh-volumecreatorcreatorstrategystrategy——builtbuiltonongenuinegenuinegaminggamingcommunitycommunityauthenticityauthenticity——isisthethemostmostpowerfulpowerfultooltoolforforbuildingbuildingdeep,deep,loyalloyalcommunitycommunityengagementengagementatatscale. scale.
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