Jewellery Brand
UGC
0+
Creators Collaborated
High-Performing Videos Delivered
0+
ROAS Achieved
0x
Gold Plated Jewellery
Demi-Fine Fashion Niche
About Brand
VogueVogueViibeViibeisisananIndianIndianD2CD2Cjewelleryjewellerybrandbrandoperatingoperatingininthethedemi-finedemi-finecategorycategory——aaperfectperfectmiddlemiddlegroundgroundbetweenbetweencheapcheapimitationimitationjewelleryjewelleryandandexpensiveexpensivegoldgoldjewelleryjewellery——offeringofferinganti-tarnish,anti-tarnish,hypoallergenic,hypoallergenic,nickel-free,nickel-free,andandlead-freelead-freegoldgoldplatedplatedpiecespiecesthatthatareareskin-friendly,skin-friendly,long-lasting,long-lasting,andanddesigneddesignedforforthethemodernmodernIndianIndianwomanwomanwhowhowantswantsstylish,stylish,safe,safe,andandaffordableaffordablejewelleryjewellerysheshecancanwearweareveryeveryday.day.WithWithaastrongstrongcommunity-firstcommunity-firstphilosophyphilosophythroughthroughtheirtheirViibe.Viibe.TribeTribeinitiativeinitiativeandandaasharpsharpfocusfocusononaccessibleaccessibleluxury,luxury,VogueVogueViibeViibehashascarvedcarvedoutoutaadistinctdistinctidentityidentityininIndia'sIndia'shighlyhighlycompetitivecompetitivefashionfashionjewelleryjewellerymarketmarket——appealingappealingtotoaastyle-consciousstyle-consciousaudienceaudiencethatthatrefusesrefusestotocompromisecompromiseononqualityqualityororaesthetics. aesthetics.
Campaign Objective
TheTheprimaryprimaryobjectiveobjectiveofofthisthiscampaigncampaignwaswastotosimultaneouslysimultaneouslybuildbuildbrandbrandawareness,awareness,drivedriveproductproductdiscoverydiscoveryforfornewnewcollections,collections,establishestablishdeepdeepsocialsocialproof,proof,andandgenerategeneratedirectdirectconversionsconversionsforforVogueVogueViibe'sViibe'sgoldgoldplatedplatedjewelleryjewelleryrange.range.ByBydeployingdeployingaahighhighvolumevolumeofofauthenticauthenticUGCUGCandandinfluencer-ledinfluencer-ledcontent,content,weweaimedaimedtotocreatecreateaapowerful,powerful,wide-reachingwide-reachingcontentcontentwavewavethatthatwouldwouldintroduceintroduceVogueVogueViibeViibetotoaamassivemassivenewnewaudienceaudienceofofjewelleryjewelleryloversloversandandconvertconvertthemthemintointoloyalloyalbuyersbuyers——allallwhilewhiledeliveringdeliveringaastrong,strong,measurablemeasurablereturnreturnononadadspend. spend.
What We Did
We executed a high-volume, end-to-end UGC and influencer marketing campaign by onboarding 30+ carefully selected creators — fashion enthusiasts, lifestyle influencers, and jewellery lovers — each perfectly aligned with Vogue Viibe's bold, aspirational brand identity. Every creator produced authentic, visually compelling content showcasing Vogue Viibe's gold plated jewellery in real, everyday styling contexts — from casual everyday looks to statement outfit pairings — making the products feel instantly desirable and deeply relatable to the target audience. The blend of UGC authenticity and influencer reach created a powerful content ecosystem that drove both organic discovery and paid performance, delivering an outstanding 6X ROAS and firmly establishing Vogue Viibe as a go-to name in India's affordable luxury jewellery space.
Results
TheThecampaigncampaigndelivereddeliveredexceptional,exceptional,directlydirectlymeasurablemeasurableresultsresultsforforVogueVogueViibe.Viibe.WithWith30+30+creator-ledcreator-ledvideosvideosdrivingdrivingaaremarkableremarkable6X6XROAS,ROAS,thethecampaigncampaignprovedprovedthatthathigh-volume,high-volume,authenticauthenticcontentcontentpairedpairedwithwithstrategicstrategicpaidpaidamplificationamplificationisisthethemostmostpowerfulpowerfulformulaformulaforforscalingscalingaaD2CD2CjewelleryjewellerybrandbrandininIndia'sIndia'scompetitivecompetitivedigitaldigitallandscape.landscape.BeyondBeyondthethenumbers,numbers,thethecampaigncampaignsignificantlysignificantlyelevatedelevatedVogueVogueViibe'sViibe'sbrandbrandvisibility,visibility,socialsocialcredibility,credibility,andandcommunitycommunitypresencepresence——buildingbuildingaastrongstrongfoundationfoundationforforsustainedsustainedlong-termlong-termgrowth. growth.
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